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Showing posts with label Film Marketing. Show all posts
Showing posts with label Film Marketing. Show all posts

Saturday, 15 November 2008

How much do YOU KNOW about typefaces in film posters?


This series of film posters on the BBC website with comments by Sebastian Lester is well worth trawling through for understanding the messages behind their typefaces and the distributors' reasons for selecting them.
http://news.bbc.co.uk/1/shared/spl/hi/pop_ups/08/entertainment_knowledge_of_all_fonts/html/1.stm

Sunday, 2 November 2008

The Distribution and Marketing of Films

This article and the related articles on the right of this link's page are crucial for understanding how distribution and marketing is carried out in UK cinema. For those of you studying independent films this and the related articles offer valuable insight into how independent films are released and marketed as opposed to Hollywood films that have the advantage of film companies that are 'vertically integrated' as they have control over every aspect of a film's production, distribution, marketing and exhibition. Read the related articles in order as the case study article on "Bullet Boy" refers back to points made in the previous articles.
http://www.screenonline.org.uk/film/distribution/distribution1.html