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Wednesday, 28 January 2009

An Art -House Film - "American Beauty" Concept Map on Distribution

Click on the image to enlargeWeblinks that cannot be clicked from the JPEG.
Useful for a studio-based comparison with "indie" films made on shoe-string budgets, such as "ONCE".
The Trailer
http://www.allsubs.org/search-trailer/American%20Beauty/
The film's official website
http://www.dreamworks.com/ab/
Reviews ( mainly an exhibition issue but they also generated "buzz" and "word of mouth")
The British broadsheet press (who focus on art-house films)
http://www.guardian.co.uk/film/2000/jan/28/4
The public had its say, too in the same newspaper:
http://www.guardian.co.uk/film/movie/81856/american.beauty/review

An Art-House Film - "American Beauty" Concept Map on Exhibition


Useful for studio art-house films to compare with a shoe-string "indie" films in FS6, Section B .
Click on the concept map to enlarge.
The following are weblinks that will not click in the JPEG.

Tuesday, 27 January 2009

Concept Map for film, Juno



Click on this concept map to make it bigger.

The links that cannot be clicked from the JPEG for further research, etc.
Production
http://madeinatlantis.com/movies_central/2007/juno_production_details.htm


Distribution and marketing
website
http://www.foxsearchlight.com/juno/ (Also has the updated poster)
Trailer
http://www.mtv.co.uk/overdrive/id/99644
Poster
http://www.impawards.com/2007/juno_ver2_xlg.html

Exhibition
Reviews
The US critic Roger Ebert thought the film was the best of its year!
British critics
http://www.guardian.co.uk/film/2008/feb/08/comedy.drama
From the public
http://www.amazon.co.uk/Juno-Ellen-Page/dp/B0015VI334/ref=sr_1_1?ie=UTF8&s=dvd&qid=1232617714&sr=1-1

Opening Credits
http://www.shadowplaystudio.com/juno/


The British Box office and opening number of screens from IMBD.


£213,504 (UK) (16 March 2008) (188 Screens)
£445,999 (UK) (9 March 2008) (340 Screens)
£690,686 (UK) (2 March 2008) (373 Screens)
£1,073,852 (UK) (24 February 2008) (368 Screens)
£1,344,284 (UK) (17 February 2008) (366 Screens)
£2,002,120 (UK) (10 February 2008) (363 Screens)

Juno - Full Production Notes

Vital for understanding the production issues for this "Indie" film.
http://madeinatlantis.com/movies_central/2007/juno_production_details.htm

Saturday, 24 January 2009

"Juno - the 'Indy' film that defeated Hollywood"

A interesting post from a great-looking blogsite with lots of relevant material for AS and A2 students of film. Looks as if they agree with many of my own ideas on "Juno" as good choice for examining the "demarcation lines" between Hollywood studio films and non Hollywood independent films.

Juno - FS6 case study information for a studio "indie" film



The studio film, "Juno" produced by Mr Mudd Pictures is a great choice for comparing studio indie films with independent films with micro budgets like "ONCE". FOX Searchlight distributed both films but finance for "Juno" was much more assured compared with "ONCE". The importance of each film's soundtrack is another very useful point for comparison. Both films also won acclaim a film festivals: "ONCE" found its main distributors at "Sundance" and "Juno" won its early acclaim at the Toronto Film Festival. Aim firstly at art-house audiences, "Juno" crossed over to the mainstream without losing its "indie" cache.

When you write your essays comparing "genuinely independent films" with "indies" produced and distributed by the "boutique arms" of major studios you could do worse than comparing "ONCE" with "Juno".


The link below contains useful analysis on the marketing campaign with discussion on the teaser and theatrical poster as well as the trailers. I also like the analysis of how the campaign trod a fine line between art-house and mainstream audiences. FOX Searchlight were literally having their cake and eating it!

Monday, 19 January 2009