Saturday, 22 December 2007
Friday, 21 December 2007
Once you get to Forbes' page also scroll down to the bottom for "In Pictures: The Best Actors For The Buck".
Wednesday, 19 December 2007
· A commentary on a film extract of about 10 minutes
· Focused on the extrinsic (outside) meanings in an extract
· An account of the function of an extract (it may
pick up previous story information or prepare for
information to come)
· An explanation of how meanings arise from character
or story type - how these create expectations
· Aware of choices made by the director
· Focused on Genre and Narrative
· Always aware of your title
· Structured by the chronology of the extract
· Detailed about how meanings are created or closed down
as the extract progresses, shot by shot
· Clear about how the spectator interacts with the unfolding
of the extract by drawing on general knowledge (i.e. of genre)
· Explicit about what meanings the spectator brings to the
· Mindful of sound, editing, camera movement, performance -
explaining how these refer to conventions or typical events
(i.e. that occur in specific genres - the gun fight, the car chase)
· Clear and concise especially in its brief conclusion
· Exact about word length at the end (about 1200)
Monday, 10 December 2007
Wednesday, 5 December 2007
Click on the posters to increase their size.
Analysing Movie Posters
Posters occupy a space between art and advertising. They have a clear commercial purpose - to promote an event or product - but they also have artistic value. People buy them and hang them on their walls. Museums have whole galleries devoted to poster art. When analysing a poster it is important that you evaluate both how well it fulfils its purpose (ie promotion) as well as its aesthetic value. ("aesthetic value" means their value as artistic creations.)
When analysing a poster, you should consider the following broad questions before you start to focus on the details:
- What are the main colours used in the poster and what do they connote?
- What symbols are used in the poster? Do you need audience foreknowledge to decode the symbols?
- What are the main figures/objects/background of the poster? Are they represented photographically, graphically, or illustratively?
- Are the messages in the poster primarily visual, verbal, or both?
- Who do you think is the intended audience for the poster?
- Given that all movie posters have the same purpose - to get audiences to go see a movie - what persuasive techniques are used by the poster?
- Which genre conventions are referred to?
- Is a star used as a USP (unique selling point)?
- Are "expert witnesses" (ie critics) quoted?
- What pleasures (gratifications) are promised by the poster?
- How is attention gained (humour, shock, surprise)?
- How does the tagline work? (humour, pun, alliteration etc?)
The poster can also give you important information about the production context of the movie:
- How much does the poster tell you about the institutional context of the movie's production?
- How important is this information on the poster (think about information hierarchies)?
- How important a part of the whole marketing campaign is the poster? Where is the poster placed?
- How expensive was this poster to produce?
Finally, you have to pass judgement on the poster.
- Is it an effective poster? Why?
- Does it communicate effectively with the audience?
- Are there any alternative readings which might harm the message of the marketing campaign?
- Is the poster offensive in any way?
The information here was taken in part from the Mediaknowall website and other web sources.