Saturday, 24 January 2009

Juno - FS6 case study information for a studio "indie" film

The studio film, "Juno" produced by Mr Mudd Pictures is a great choice for comparing studio indie films with independent films with micro budgets like "ONCE". FOX Searchlight distributed both films but finance for "Juno" was much more assured compared with "ONCE". The importance of each film's soundtrack is another very useful point for comparison. Both films also won acclaim a film festivals: "ONCE" found its main distributors at "Sundance" and "Juno" won its early acclaim at the Toronto Film Festival. Aim firstly at art-house audiences, "Juno" crossed over to the mainstream without losing its "indie" cache.

When you write your essays comparing "genuinely independent films" with "indies" produced and distributed by the "boutique arms" of major studios you could do worse than comparing "ONCE" with "Juno".

The link below contains useful analysis on the marketing campaign with discussion on the teaser and theatrical poster as well as the trailers. I also like the analysis of how the campaign trod a fine line between art-house and mainstream audiences. FOX Searchlight were literally having their cake and eating it!

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