Another good article for understanding the importance of distribution for independent film makers. The example used is The Sundance Film Festival. Note the three main criteria that distributors are looking for before they will attempt to distribute a film:
"STAR POWER … participation by recognized industry creatives
FESTIVAL FEVER … selection in a key festival
GREAT REVIEWS … recognition by film critics"
http://www.cinemaminima.com/index.php/2008/02/16/4/discussing-distribution/
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