This series of film posters on the BBC website with comments by Sebastian Lester is well worth trawling through for understanding the messages behind their typefaces and the distributors' reasons for selecting them.
http://news.bbc.co.uk/1/shared/spl/hi/pop_ups/08/entertainment_knowledge_of_all_fonts/html/1.stm
http://news.bbc.co.uk/1/shared/spl/hi/pop_ups/08/entertainment_knowledge_of_all_fonts/html/1.stm
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